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A concept created for McDonald’s annual McHappy Day. For one day each year, a portion of the proceeds of all McDonald's McCafé beverages, Happy Meals and Big Macs sold go to Ronald McDonald House, and other children’s charities. The campaign employed simple icons and primary colours. These graphics represent the coming together of community for a great cause, and a youthful sense of play.

McHappy Day          
Retail Campaign
Client: McDonald’s Canada
Agency: Watt International
Role: Concept, Design, Art Direction
2013