Pure Balance is Walmart’s premium pet food brand with an emphasis on quality ingredients. To raise awareness and create excitement for the brand, Walmart asked J. Walter Thompson to develop a unique activation to be implemented at Toronto’s annual Woofstock Festival. Behold the Kibble Pit: A fifteen-foot wide dog bowl filled with kibble-coloured balls for dogs (and their owners) to jump, run, roll and swim in. The stunt was a massive success, creating improved visibility for dog loving brand.
Kibble Pit          
Pure Balance Activation
Client: Walmart Canada
Agency: J. Walter Thompson
Role: Concept, Design, Art Direction 

© Nathan Maynard, 2018
Toronto, ON